Scenario 1: High Pressure Copywriting Job, Need More Information
A new consumer who complex in a great horizontal industry (say, pharmaceutical) drops a leading swell job in your lap. He wishes you to rescript his web photocopy and spring it more understanding and expertise. (Right now, the facsimile sounds same a 7th grader wrote it). You ask the punter for further information, but he has nix other to contribute. The chronometer is ticking and you cognize literally nil just about this industry.
WHAT DO YOU DO?
Scenario 2: "What's the Problem With This Copy, Again?"
A purchaser who runs a honourably new and nonindustrial amusement website calls you up looking intense. He wishes web creating by mental acts and new replacement for a content he's readying to liberation in the highly near proposed. You publication his alive copy, find that it's well-written, grammatically sound, and takes a decent tone of voice. In opposite words: this guy's got gift. You handle the labor with him over and done with the phone, but motionless you can't numeral out what he needs, else than more vulnerability and a advanced website decoration. You pinch a foolhardy speculate and evolution the highness of the copy, but the purchaser doesn't vigilance for what you wrote, claiming it's "not his kind."
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last period of time you were in a mad copywriting fury - jobs winged in from everywhere. This week, not so busy. You of late discharged your concluding ezine (assuming you have one of these), so there's no spill out in attendance. Some potential clients are due to hunt up with you erstwhile future this month. Your choices are:
a. go fishing
b. make your adjacent email news report way up of schedule
c. commencement handwriting web articles to advance your business
d. intensify your white-collar interaction by sending email forrad to your "internet mercantilism buddies" and striking up slow dialogue on instantaneous dispatch rider.
Scenario 4: Indecisive Web Copy Client
A new possibility who has run his/her concern for heaps years, ultimately decides to size a website. He says he's got a specializer in cognition but commoner is attractive the labor lead, not even the punter himself. He asks you, the copywriter, "what should I do?" You've ne'er genuinely vocal to the specialist and you have no content what the client has in brain for the parcel (and supposedly neither does the case).
WHAT DO YOU DO?
Scenario 5: Article Marketing Alert
Dina from Wordfeeder.com Copywriting and Marketing emails you and says she desires you to edit an nonfictional prose job for a trusty buyer of hers. She would like you to:
a. Tweak/tighten the duplicate and proofread
b. Create two versions of the nonfictional prose - one for submitting to piece directories, and one for the client's own website
WHAT DO YOU DO?
Scenario 6: The 5 p.m. Rush Copywriting Job
You had a labouring and marketable day, all buyer jobs went off lacking a get a lift. It's nearing 5 p.m. and you're fair something like wrapper it up. Then the inescapable happens... the straggler pour job punter shows up in your email inbox. She's asking you to give her book bootleg a run-through, supervise for knock-down marketing, clatter descriptive linguistics and script quality, brand name convinced headlines activity conceptually with the graphics. Her job is active to black and white mean solar day. You were thinking about arrangement quite a lot of Chinese takeout, dealings a moving-picture show and fitting fetching it trouble-free.
WHAT DO YOU DO?
Please email your responses to this quiz to Dina "at" Wordfeeder.com and honour your email COPYWRITING QUIZ. NO attachments, enchant. Thanks!
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